Know Your Environment! (IFE/EFE)

The cornerstone of any decision making process is to know the environment in which you work. However, “knowing” your environment simply is not enough – in terms of strategic management, anyways. What we need is a way to list these factors, rate them relative to...

A Real SWOT Analysis

A SWOT analysis is a great tool to understand your operating environment. However, misusing this tool can – at best – prove to be useless. This post is a quick introduction to the SWOT, how to use it, and how to get the most out of it! If you’re reading this post,...